Brandon GeorgeCreative Director Start Something

The edit

All the Work

83 key pieces from the 306 on file: the ones each of 18 cases leads with, and five ventures running live. Every frame opens the piece where it lives, and every case page carries all of it.

Everything, in the index's order.

A The Fights

A1 Stop HB757 10 pieces · 3 videos

The governor vetoed it. The print shop didn't exist.

  1. Stop HB757 Video · 01 Campaign Case Study Video
  2. Stop HB757 Video · 02 11Alive News Coverage
  3. Stop HB757 Video · 03 CBS46 News Coverage
  4. Stop HB757 Image · 04 A selection of signs we offered "For Sale"
  5. Stop HB757, The response was overwhelming + inspiring Image · 05 The response was overwhelming + inspiring
See all 13 on the case page →

A2 InLeBronWeTrust 5 pieces · 7 videos

A student with a camera and no money made the front page of The New York Times.

  1. InLeBronWeTrust Video · 01 ESPN's "SportsCenter"
  2. InLeBronWeTrust Video · 02 ESPN "First Take" Interview
  3. InLeBronWeTrust Video · 03 Chest-waxing video that started it all
  4. InLeBronWeTrust Video · 04 "23 Slaps" video heard (and seen) 'round the world
  5. InLeBronWeTrust Image · 05 Front page (A1) of the New York Times
  6. InLeBronWeTrust Image · 06 Top of YouTube as "Most Popular" video
  7. InLeBronWeTrust Image · 07 Homepage of MSN (remember that?)
  8. InLeBronWeTrust Video · 08 MSNBC Interview: June 3rd, 2010
  9. InLeBronWeTrust Image · 09 Check out the highlights on YouTube
See all 12 on the case page →

A3 Delta Air Lines 29 pieces · 10 videos

A loyalty program that only knew how to count started telling stories instead.

  1. Delta Air Lines, The Delta Milestone Awards Image · 01 The Delta Milestone Awards Campaign Manifesto
  2. Delta Air Lines, The Delta Milestone Awards Video · 02 The Delta Milestone Awards Anthem Video (:60) · Narrated by Viola Davis
  3. Delta Air Lines, The Delta Milestone Awards, The stories behind the numbers. Video · 03 The Delta Milestone Awards The stories behind the numbers.
  4. Delta Air Lines, The Delta Milestone Awards, The stories behind the numbers. Video · 04 The Delta Milestone Awards The stories behind the numbers.
  5. Delta Air Lines, The Delta Milestone Awards, The stories behind the numbers. Video · 05 The Delta Milestone Awards The stories behind the numbers.
  6. Delta Air Lines, The Delta Milestone Awards Image · 06 The Delta Milestone Awards Social, on Facebook and Instagram.
  7. Delta Air Lines, #SkyMilesLife, Onboard ads asked members for their photos. 30,000+ arrived, and every one fueled the search engine. Image · 07 #SkyMilesLife Onboard ads asked members for their photos. 30,000+ arrived, and every one fueled the search engine.
  8. Delta Air Lines, #SkyMilesLife Image · 08 #SkyMilesLife The results.
  9. Delta Air Lines, The Path You Make Image · 09 The Path You Make 10 million+ data points across the films.
See all 39 on the case page →

A4 LiveVox 11 pieces · 6 videos

A compliance dialer got repositioned as a platform. Seven months later, NICE paid $350 million for it.

  1. LiveVox Video · 01 Be a Game Changer. Anthem film
  2. LiveVox, Cloud IVR · Practical, Purpose-Built AI · Speech Analytics. The product films Video · 02 Cloud IVR · Practical, Purpose-Built AI · Speech Analytics. The product films
  3. LiveVox Video · 03 Show Your Customers and Agents Some Love. Themed campaign
  4. LiveVox, Long-form PDF · 04 Long-form What Makes LiveVox Different?
  5. LiveVox, Long-form PDF · 05 Long-form Company Timeline
  6. LiveVox, Long-form PDF · 06 Long-form A Guide to Compliance-Focused Omnichannel Communication
See all 17 on the case page →

A5 Marcus Harvey Comedy 2 videos

A barber bet you couldn't sit through a haircut without laughing. Chris Webber lost.

  1. Marcus Harvey Comedy Video · 01 Cuttin' Up with Chris Webber (Celebrity Edition!)
  2. Marcus Harvey Comedy Video · 02 World's First Viral Haircut

A6 Georgia Natural Gas 19 pieces · 1 video

The TV spot was produced in 48 hours. We won the account.

  1. Georgia Natural Gas Image · 01 Campaign Logo Lockup
  2. Georgia Natural Gas Video · 02 Anthem Spot
  3. Georgia Natural Gas, Integrated Campaign Image · 03 Integrated Campaign
  4. Georgia Natural Gas, Integrated Campaign Image · 04 Integrated Campaign
  5. Georgia Natural Gas, Integrated Campaign Image · 05 Integrated Campaign
  6. Georgia Natural Gas, Custom CDs (feat. "Georgia's Warmer" & 11 more GA favorites) Image · 06 Custom CDs (feat. "Georgia's Warmer" & 11 more GA favorites)
See all 20 on the case page →

B The Ventures

B1 143 Army 64 pieces

Spark love in a dark world.

  1. 143 Army, The mark Image · 01 The mark The mark, gold
  2. 143 Army, The icon set Image · 02 The icon set The icon set, gold tile
  3. 143 Army, 143army.com Web page · 03 143army.com /143-ways. The armory is yours.
  4. 143 Army, 143army.com PDF · 04 143army.com The 143 Ways. 17 pages
  5. 143 Army, Daily 143 Missions Image · 05 Daily 143 Missions Daily 143 Mission #1
  6. 143 Army, Social Image · 06 Social The site launch, slide 2 of 5
  7. 143 Army, Gear Image · 07 Gear DO LOVE
  8. 143 Army, Poetry Image · 08 Poetry Love is Fearless
See all 64 on the case page →

B2 Hot Pages Now live

This page is hot. Ask it something.

  1. Hot Pages Now Web page · 01 hotpagesnow.com, as it runs

B3 The Fan Grounds live

Your lot. Their night. Everybody wins.

  1. The Fan Grounds Web page · 01 thefangrounds.com, as it runs

B4 Twenty Faces live

One die. Twenty worlds. A night with your people that you'll retell for years.

  1. Twenty Faces Web page · 01 twentyfaces.app, as it runs

B5 Click Coded live

Don't trust AI. Check it.

  1. Click Coded Web page · 01 clickcoded.com, as it runs

C The Record

C1 ⌘⇧3 8 pieces

Two hundred desktops from ninety-seven countries, in one week.

  1. ⌘⇧3 Image · 01 You Share Your Desktop, We Feature Your Portfolio Link
  2. ⌘⇧3, Press Coverage Image · 02 Press Coverage
  3. ⌘⇧3, Press Coverage Image · 03 Press Coverage
  4. ⌘⇧3, Press Coverage Image · 04 Press Coverage
See all 8 on the case page →

C2 NBC Seeso 3 videos

NBC handed us a streaming service to explain. We shamelessly used Monty Python.

  1. NBC Seeso Video · 01 Teaser Pre-Roll (:15)
  2. NBC Seeso Video · 02 Seeso Explainer Video (3:00)
  3. NBC Seeso Video · 03 Behind the Scenes Making Of (1:30)

C3 Center for Civil & Human Rights 1 piece · 1 video

A forty-five-second thank-you note, for MLK Day.

  1. Center for Civil & Human Rights Video · 01 "Thank You" (:45) — Video for MLK Day
  2. Center for Civil & Human Rights Image · 02 Original script as written

C4 Children's Healthcare of Atlanta 6 pieces · 1 video

A children's hospital site rebuilt in the open, on time and on budget.

  1. Children's Healthcare of Atlanta, Brand Anthem Video Video · 01 Brand Anthem Video At Children's Healthcare of Atlanta, your little heroes are ours, too.
  2. Children's Healthcare of Atlanta, Website Redesign Image · 02 Website Redesign Previous Design
  3. Children's Healthcare of Atlanta, Website Redesign Image · 03 Website Redesign Seamless on mobile...
See all 7 on the case page →

C5 SunTrust Bank 9 pieces · 2 videos

Atlanta froze solid and the bank was the one asking what it could do.

  1. SunTrust Bank, Buckets Campaign Video · 01 Buckets Campaign TV Spot (:30)
  2. SunTrust Bank, Buckets Campaign Video · 02 Buckets Campaign Live Event Recap Video
  3. SunTrust Bank, Holiday Means Campaign Image · 03 Holiday Means Campaign Site Experience
  4. SunTrust Bank, Holiday Means Campaign, Billboards Image · 04 Holiday Means Campaign Billboards
  5. SunTrust Bank, Social Content, Snowpocalypse (Winter Storm Leon): Southern hospitality, while the city was still frozen. Image · 05 Social Content Snowpocalypse (Winter Storm Leon): Southern hospitality, while the city was still frozen.
See all 11 on the case page →

C6 SweetWater Brewing Company 13 pieces · 1 video

Take away the water and the beer disappears too.

  1. SweetWater Brewing Company, #SaveOurWater Campaign Site Image · 01 #SaveOurWater Campaign Site
  2. SweetWater Brewing Company, #SaveOurWater Campaign Site Image · 02 #SaveOurWater Campaign Site
  3. SweetWater Brewing Company, #SaveOurWater Campaign Site Image · 03 #SaveOurWater Campaign Site
  4. SweetWater Brewing Company Video · 04 Beer Fishin' — The Drinking Game We Invented to Raise Money
  5. SweetWater Brewing Company, Online Beer Trivia Game Image · 05 Online Beer Trivia Game
See all 14 on the case page →

C7 United States Marine Corps 16 pieces · 4 videos

Instead of a foam finger, we handed Ironman fans an ammo can.

  1. United States Marine Corps, The Semper Fidelis All-American Bowl Image · 01 The Semper Fidelis All-American Bowl
  2. United States Marine Corps, The Semper Fidelis All-American Bowl, :30 TV Spots Video · 02 The Semper Fidelis All-American Bowl :30 TV Spots
  3. United States Marine Corps, The Semper Fidelis All-American Bowl, 6-Spread Story Featured In Game Program Image · 03 The Semper Fidelis All-American Bowl 6-Spread Story Featured In Game Program
  4. United States Marine Corps, Marine Week Cleveland, Integrated Event Campaign Image · 04 Marine Week Cleveland Integrated Event Campaign
  5. United States Marine Corps, USMC + Ironman Partnership Image · 05 USMC + Ironman Partnership Branded Fan Sign for Ironman 70.3 World Championship
See all 20 on the case page →

C8 DASANI 11 pieces · 2 videos

We doubled the fanbase of a brand whose product is, by design, nothing.

  1. DASANI, DASANI Drops Video · 01 DASANI Drops "It Starts With a Drop" TV Spot (:30)
  2. DASANI, DASANI Drops, Social Content Image · 02 DASANI Drops Social Content
  3. DASANI, DASANI Video · 03 DASANI The Twisted Tongue Twister Challenge, for the recyclable "Twist" bottle.
  4. DASANI, DASANI, Social Content Image · 04 DASANI Social Content
  5. DASANI, DASANI, Social Content Image · 05 DASANI Social Content
See all 13 on the case page →

C9 Chick-fil-A 23 pieces · 1 video

Seven million fans, and the first Instagram video in Chick-fil-A history.

  1. Chick-fil-A, #NeverEndingMoo, Customers loved the #Neverendingmoo Image · 01 #NeverEndingMoo Customers loved the #Neverendingmoo
  2. Chick-fil-A Video · 02 "A Fresh Twist on Bad Lip Reading" · YouTube Vid For Chick-fil-A's New Premium Salads
  3. Chick-fil-A, Chick-fil-A Speak Series Image · 03 Chick-fil-A Speak Series
  4. Chick-fil-A, Napkin Poetry Series Image · 04 Napkin Poetry Series
  5. Chick-fil-A, Social Content Image · 05 Social Content
See all 24 on the case page →

C10 American Spirit Whiskey 20 pieces

We hand-built a whiskey bottle to win the pitch. And guessed the right one out of a hundred and fifty.

  1. American Spirit Whiskey Image · 01 Original bottle prototype we handmade from top to bottom
  2. American Spirit Whiskey Image · 02 Closeup of bottle's back label
  3. American Spirit Whiskey Image · 03 Website
  4. American Spirit Whiskey, Brand Photography · Product Photography Image · 04 Brand Photography · Product Photography
  5. American Spirit Whiskey, Brand Photography · Product Photography Image · 05 Brand Photography · Product Photography
See all 20 on the case page →

F Poetry

F Chase the Wind 14 pieces

Proof I was a writer before I was a director

  1. Chase the Wind Image · 01 Chase the Wind, the title page
  2. Chase the Wind Image · 02 I Sleep and See You Laughing
  3. Chase the Wind Image · 03 Here I Am, the Disappearing Man
  4. Chase the Wind Image · 04 She Is Quite Popular in School
See all 14 on the case page →

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