Seven million fans, and the first Instagram video in Chick-fil-A history.

Raving fans, and no plan for what to hand them between meals. So we built Bite-Sized Delights: small, authentic servings sized for how people actually browse. Five minutes on a phone at lunch. Two hours on a laptop at night.

We launched Chick-fil-A’s Instagram and shot the brand’s first Instagram and Vine videos. Plus #NeverEndingMoo, a Napkin Poetry series, and a Bad Lip Reading spoof for the salads, exactly as stupid and as good as it sounds.

Feeding the scroll is every brand’s whole job now. In 2012 it needed a name and an argument.