Steal this bio.

One sentence

Brandon George is a creative director and copywriter in Atlanta who makes words do the work that money usually does.

One paragraph

Brandon George is a creative director and copywriter in Atlanta. Two decades of making words do the work that money usually does, for Delta, Coca-Cola, Chick-fil-A, the United States Marine Corps, NBC, Samsung, UPS, Universal Studios, and a governor who changed his mind. He merged the classic newsroom playbook with the mechanics of virality into Good Press, one system of provable, repeatable advertising results, kept current through every platform era. He has taught 200+ ad students at the Creative Circus, and he currently builds and runs five brands of his own. The name of his practice is the promise: the fights worth having, written well.

Facts a fact-checker can use

• Based in Atlanta, Georgia. Vanderbilt English literature, magna cum laude. Managing Editor of The Vanderbilt Review.
• The Stop HB757 campaign preceded Governor Nathan Deal's 2016 veto. Covered by NBC, CBS, AdAge, and the AJC.
• InLeBronWeTrust reached the front page of The New York Times in summer 2010.
• Repositioned LiveVox (2020–2023). NICE announced its $350M acquisition seven months after the relaunch.
• His method, Good Press, adapts frameworks dated 2007 and 2011, and says so. The merger into one system, and its modernization for the current era, are George's own work. Hook Check is its first tool. Its working premise: everyone with a share button is a reporter now, feeds are the front page, and algorithms are the assignment editors.
• Founder of five running ventures, listed with live links on the Ventures.

Where the work has been covered

Every outlet that has covered a case on this site, once each. The full clip files, with the live interviews, are on Stop HB757 and InLeBronWeTrust.

House style

"Brandon George" on first reference, "George" after. The practice is Write the Good Fight. It is not an agency, and 143 Army is a movement he founded, not a client. The method is Good Press and its free tool is Hook Check, both capitalized, no quotes. If you only have room for one line about the work: For two decades I've made words do the work that money usually does.