# Write the Good Fight > Brandon George. Creative director, brand builder, guerrilla marketer. Two decades of campaigns that outran their budgets, plus five brands built from scratch and still running. Brandon George is a creative director, brand builder and guerrilla marketer in Atlanta. For two decades he has made words do the work that money usually does. His method, Good Press, merges a 2007 newsworthiness framework with 2011 virality mechanics into one system of provable, repeatable advertising results. The frameworks are borrowed and credited. The merger, and its modernization for the current era, are George's own work. Hook Check is the system's first tool. Its working premise: everyone with a share button is a reporter now, feeds are the front page, and algorithms are the assignment editors. This site is the practice: the argument, and the evidence attached to it. Everything below is a real page on this domain. ## Start here - [Start Something](https://writethegoodfight.com/start-something): how to hire him. Two doors, the shapes of work, and what happens after you email. - [How I Work](https://writethegoodfight.com/how-i-work): Good Press, the whole method, published in full and free. - [Good Press, the PDF](https://writethegoodfight.com/good-press.pdf): the whole method as a fillable, printable file. Free, no signup. - [Hook Check](https://writethegoodfight.com/hook-check): fourteen questions that tell you whether you have a story before you spend a dollar telling it. Free, no signup, works with JavaScript off. - [Colophon](https://writethegoodfight.com/colophon): how this site is built, and the doctrine it is built on. - [Press kit](https://writethegoodfight.com/press): a bio in two lengths, a portrait, the mark. Checked, current, and free to run. ## The Ventures · five brands he built and still runs (present tense) - [143 Army](https://143army.com): Spark love in a dark world. cause brand, movement building, founder + Chief Love Officer. - [Hot Pages Now](https://hotpagesnow.com): This page is hot. Ask it something. productized service, live revenue. - [The Fan Grounds](https://thefangrounds.com): Your lot. Their night. Everybody wins. three-sided marketplace, live event, ran 11 June – 19 July 2026. - [Twenty Faces](https://twentyfaces.app): One die. Twenty worlds. A night with your people that you'll retell for years. product, world-building, game design, free forever. - [Click Coded](https://clickcoded.com): Don't trust AI. Check it. AI-operated studio, standard-setting. - [All five, with the argument](https://writethegoodfight.com/ventures) ## The Fights · the tier-one case studies (past tense) - [The governor vetoed it. The print shop didn't exist.](https://writethegoodfight.com/fights/stop-hb757): For one week, 4A Graphics of Georgia sold Georgians the discrimination signage HB757 would make legal. Then it told them what they'd been shopping for. Result: Bill vetoed · $6,000 raised · Clio, One Show, Webby. - [A student with a camera and no money made the front page of The New York Times.](https://writethegoodfight.com/fights/inlebronwetrust): Twenty-three increasingly painful videos asking LeBron James to stay in Cleveland. Three days to SportsCenter. One week to word that he'd seen them. Result: NYT front page · YouTube homepage · SportsCenter. - [A loyalty program that only knew how to count started telling stories instead.](https://writethegoodfight.com/fights/delta): SkyMiles mentions on Instagram went up 278% in a year. #SkyMilesLife became the first travel search engine fueled by Instagram. Viola Davis narrated the whole thing. Result: +278% mentions · 750,000 personal films. - [A niche outbound dialer got repositioned as a customer engagement platform. Seven months later, NICE paid $350 million for it.](https://writethegoodfight.com/fights/livevox): LiveVox spent two decades boxed into outbound compliance. Be a Game Changer relaunched it as an AI-driven engagement platform in February 2023. When NICE announced the acquisition that October, it described the company in exactly those terms. Result: 2020–2023 · ACD Brand & Content. - [A barber bet you couldn't sit through a haircut without laughing. Chris Webber lost.](https://writethegoodfight.com/fights/marcus-harvey): Laugh in Marcus Harvey's chair and the cut isn't free anymore. Your money goes to charity. It raised over $1,000 and turned a luxury barber into a comedian with tape. Result: $1,000+ raised · Chris Webber in the chair. - [The TV spot was produced in 48 hours. We won the account.](https://writethegoodfight.com/fights/georgia-natural-gas): Two weeks to pitch Georgia Natural Gas. We walked in with a finished anthem spot, eight custom CDs burned the night before, and fifty band T-shirts that fit. Result: The account, won. ## The Record · everything else - [The Record](https://writethegoodfight.com/record): 11 more campaigns and brand builds, filtered by the state an idea is in. Never by medium. - 143 Army · the brand build (ATLANTA · FOUNDED 2024 · ONGOING): A movement with a daily alarm: every day at 1:43, drop everything and love on somebody. - ⌘⇧3 (ATLANTA · FOUNDER PROJECT): Two hundred desktops from ninety-seven countries, in one week. - NBC Seeso (ATLANTA · c. 2016 · DIGITAS): NBC handed us a streaming service to explain. We shamelessly used Monty Python. - Center for Civil & Human Rights (ATLANTA · DIGITAS): A forty-five-second thank-you note, for MLK Day. - Children's Healthcare of Atlanta (ATLANTA · c. 2019 · DIGITAS): A children's hospital site rebuilt in the open, on time and on budget. - SunTrust Bank (ATLANTA · 2013–2014 · ENGAUGE): Atlanta froze solid and the bank was the one asking what it could do. - SweetWater Brewing Company (ATLANTA · 2013 · ENGAUGE): Take away the water and the beer disappears too. - United States Marine Corps (ATLANTA · 2011–2012 · JWT): Instead of a foam finger, we handed Ironman fans an ammo can. - DASANI (ATLANTA · 2012–2013 · ENGAUGE): We doubled the fanbase of a brand whose product is, by design, nothing. - Chick-fil-A (ATLANTA · 2012–2013 · ENGAUGE): Seven million fans, and the first Instagram video in Chick-fil-A history. - American Spirit Whiskey (ATLANTA · 2010 · CARDINAL & COMPANY): We hand-built a whiskey bottle to win the pitch. And guessed the right one out of a hundred and fifty. ## Dispatches - [Everybody is the model train guy](https://writethegoodfight.com/dispatches/everybody-is-the-model-train-guy): You can't find the hook in your own thing, and it isn't because you're not smart. It's because you're standing inside it. - [RSS](https://writethegoodfight.com/rss.xml) ## Also - [Poetry](https://writethegoodfight.com/poetry): eight poems from a manuscript called Chase the Wind, reset in live type. The proof he was a writer before he was a director. ## Contact - Email: brandon.george@gmail.com - Instagram: https://instagram.com/the.notorious.bsg Last filed: 2026-08-28