Write the Good FightBrandon George. Creative director, brand builder, guerrilla marketer. Two decades of campaigns that outran their budgets, plus five brands built from scratch and still running.https://writethegoodfight.comen-usBrandon GeorgeEverybody is the model train guyhttps://writethegoodfight.com/dispatches/everybody-is-the-model-train-guyhttps://writethegoodfight.com/dispatches/everybody-is-the-model-train-guyYou can't find the hook in your own thing, and it isn't because you're not smart. It's because you're standing inside it.Thu, 27 Aug 2026 00:00:00 GMTDispatchEarned mediaHooks0102The governor vetoed it. The print shop didn't exist.https://writethegoodfight.com/fights/stop-hb757https://writethegoodfight.com/fights/stop-hb757For one week, 4A Graphics of Georgia sold Georgians the discrimination signage HB757 would make legal. Then it told them what they'd been shopping for.Fri, 01 Jan 2016 12:00:00 GMTFight02A student with a camera and no money made the front page of The New York Times.https://writethegoodfight.com/fights/inlebronwetrusthttps://writethegoodfight.com/fights/inlebronwetrustTwenty-three increasingly painful videos asking LeBron James to stay in Cleveland. Three days to SportsCenter. One week to word that he'd seen them.Fri, 01 Jan 2010 12:00:00 GMTFight0102A loyalty program that only knew how to count started telling stories instead.https://writethegoodfight.com/fights/deltahttps://writethegoodfight.com/fights/deltaSkyMiles mentions on Instagram went up 278% in a year. #SkyMilesLife became the first travel search engine fueled by Instagram. Viola Davis narrated the whole thing.Tue, 01 Jan 2013 12:00:00 GMTFight03A niche outbound dialer got repositioned as a customer engagement platform. Seven months later, NICE paid $350 million for it.https://writethegoodfight.com/fights/livevoxhttps://writethegoodfight.com/fights/livevoxLiveVox spent two decades boxed into outbound compliance. Be a Game Changer relaunched it as an AI-driven engagement platform in February 2023. When NICE announced the acquisition that October, it described the company in exactly those terms.Wed, 01 Jan 2020 12:00:00 GMTFight03A barber bet you couldn't sit through a haircut without laughing. Chris Webber lost.https://writethegoodfight.com/fights/marcus-harveyhttps://writethegoodfight.com/fights/marcus-harveyLaugh in Marcus Harvey's chair and the cut isn't free anymore. Your money goes to charity. It raised over $1,000 and turned a luxury barber into a comedian with tape.Sat, 01 Jan 2011 12:00:00 GMTFight0102The TV spot was produced in 48 hours. We won the account.https://writethegoodfight.com/fights/georgia-natural-gashttps://writethegoodfight.com/fights/georgia-natural-gasTwo weeks to pitch Georgia Natural Gas. We walked in with a finished anthem spot, eight custom CDs burned the night before, and fifty band T-shirts that fit.Sun, 01 Jan 2012 12:00:00 GMTFight0403143 Army · Spark love in a dark world.https://writethegoodfight.com/ventureshttps://writethegoodfight.com/venturesthe movement · cause brand · movement building · founder + Chief Love Officer · 143army.comThu, 27 Aug 2026 12:00:00 GMTVentureHot Pages Now · This page is hot. Ask it something.https://writethegoodfight.com/ventureshttps://writethegoodfight.com/venturesthe product · productized service · live revenue · hotpagesnow.comThu, 27 Aug 2026 12:00:00 GMTVentureThe Fan Grounds · Your lot. Their night. Everybody wins.https://writethegoodfight.com/ventureshttps://writethegoodfight.com/venturesthe marketplace · three-sided marketplace · live event · ran 11 June – 19 July 2026 · thefangrounds.comThu, 27 Aug 2026 12:00:00 GMTVentureTwenty Faces · One die. Twenty worlds. A night with your people that you'll retell for years.https://writethegoodfight.com/ventureshttps://writethegoodfight.com/venturesthe game · product · world-building · game design · free forever · twentyfaces.appThu, 27 Aug 2026 12:00:00 GMTVentureClick Coded · Don't trust AI. Check it.https://writethegoodfight.com/ventureshttps://writethegoodfight.com/venturesthe studio · AI-operated studio · standard-setting · clickcoded.comThu, 27 Aug 2026 12:00:00 GMTVentureWe hand-built a whiskey bottle to win the pitch. And guessed the right one out of a hundred and fifty.https://writethegoodfight.com/record#american-spirit-whiskeyhttps://writethegoodfight.com/record#american-spirit-whiskeyATLANTA · 2010 · CARDINAL & COMPANYFri, 01 Jan 2010 12:00:00 GMTRecord01Seven million fans, and the first Instagram video in Chick-fil-A history.https://writethegoodfight.com/record#chick-fil-ahttps://writethegoodfight.com/record#chick-fil-aATLANTA · 2012–2013 · ENGAUGESun, 01 Jan 2012 12:00:00 GMTRecord03We doubled the fanbase of a brand whose product is, by design, nothing.https://writethegoodfight.com/record#dasanihttps://writethegoodfight.com/record#dasaniATLANTA · 2012–2013 · ENGAUGESun, 01 Jan 2012 12:00:00 GMTRecord03Instead of a foam finger, we handed Ironman fans an ammo can.https://writethegoodfight.com/record#united-states-marine-corpshttps://writethegoodfight.com/record#united-states-marine-corpsATLANTA · 2011–2012 · JWTSat, 01 Jan 2011 12:00:00 GMTRecord0304Take away the water and the beer disappears too.https://writethegoodfight.com/record#sweetwater-brewing-companyhttps://writethegoodfight.com/record#sweetwater-brewing-companyATLANTA · 2013 · ENGAUGETue, 01 Jan 2013 12:00:00 GMTRecord0204Atlanta froze solid and the bank was the one asking what it could do.https://writethegoodfight.com/record#suntrust-bankhttps://writethegoodfight.com/record#suntrust-bankATLANTA · 2013–2014 · ENGAUGETue, 01 Jan 2013 12:00:00 GMTRecord0304A children's hospital site rebuilt in the open, on time and on budget.https://writethegoodfight.com/record#childrens-healthcare-of-atlantahttps://writethegoodfight.com/record#childrens-healthcare-of-atlantaATLANTA · c. 2019 · DIGITASTue, 01 Jan 2019 12:00:00 GMTRecord03A forty-five-second thank-you note, for MLK Day.https://writethegoodfight.com/record#center-for-civil-and-human-rightshttps://writethegoodfight.com/record#center-for-civil-and-human-rightsATLANTA · DIGITASThu, 01 Jan 2015 12:00:00 GMTRecord02NBC handed us a streaming service to explain. We shamelessly used Monty Python.https://writethegoodfight.com/record#nbc-seesohttps://writethegoodfight.com/record#nbc-seesoATLANTA · c. 2016 · DIGITASFri, 01 Jan 2016 12:00:00 GMTRecord02Two hundred desktops from ninety-seven countries, in one week.https://writethegoodfight.com/record#command-shift-3https://writethegoodfight.com/record#command-shift-3ATLANTA · FOUNDER PROJECTThu, 01 Jan 2015 12:00:00 GMTRecord0102A movement with a daily alarm: every day at 1:43, drop everything and love on somebody.https://writethegoodfight.com/record#143-army-the-brand-buildhttps://writethegoodfight.com/record#143-army-the-brand-buildATLANTA · FOUNDED 2024 · ONGOINGMon, 01 Jan 2024 12:00:00 GMTRecord01