Brandon GeorgeCreative Director Start Something

The Ventures

Five brands I built from scratch and still run. Every one of them is a live URL you can open in another tab right now, which is the only kind of proof I actually trust.

Most creative directors can show you what they did for somebody else.

These are the five I did for myself. A movement, a productized service, a live event marketplace, a tabletop game, and an AI studio that publishes its own bad scores. Built from nothing, with my name and my money on them, all of them running right now. I stopped waiting for a client to bring the brief.

The work in the Fights is past tense and it's good. This is present tense, and you can go check it yourself in about ninety seconds.

01

143 Army

143army.com cause brandmovement buildingfounder + Chief Love Officer

Spark love in a dark world.

The 143 Army home page as it runs today
143army.com As running, August 2026

Every day at 1:43, drop everything and love on somebody. 143 = I love you.

A grassroots kindness movement built on a mechanic instead of a message: set an alarm, ask who needs love today, pour it out. Numbered missions people can actually run. Tip somebody 143%. Hold a minute and forty-three seconds of eye contact. Give one person 1:43 where they can ask you anything. Mission, stories, a free guide, a join flow, gear.

Everybody’s reachable and nobody’s checked on. This is the smallest possible thing a person can do about that, on a schedule.

Join 143 Army

02

Hot Pages Now

hotpagesnow.com productized servicelive revenue

This page is hot. Ask it something.

The Hot Pages Now home page as it runs today
hotpagesnow.com As running, August 2026

Landing pages that answer back. Your visitor types their real question in their own words, and the page gives them a real answer. One you wrote and approved in advance, in your voice. Nothing is generated on the fly. In an internet filling up with machine guesses, that is the feature. Then it hands you a brief on who they are, what they need, what it’s costing them, and when they need it fixed.

They leave smarter. You get a lead with the discovery already done, in your inbox, before the call.

Hot Pages Now is also the second door out of Start Something. If what you want is packaged, fast and fixed-scope, that’s where you go. If you want a bespoke brief, you come to me. Two doors, one hallway.

See one, and ask it something

03

The Fan Grounds

thefangrounds.com three-sided marketplacelive eventran 11 June – 19 July 2026

Your lot. Their night. Everybody wins.

The The Fan Grounds home page as it runs today
thefangrounds.com As running, August 2026

WatchFest ‘26 brought thirty-four nights to Decatur Square. Three headline concerts and eight FIFA World Cup matches at Mercedes-Benz Stadium, including the 15 July semifinal. Hundreds of thousands of people. WatchFest’s own materials told fans the same thing over and over: parking is extremely limited.

One block away sat empty asphalt.

The Fan Grounds is a three-sided marketplace built to close that gap in a single summer. Lot owners sign one access agreement and do nothing else. We bring staffing, insurance, equipment, signage, POS and settlements, and they collect on a schedule with a full report and photo documentation. Fans get the thing that’s actually worth paying for: VIP parking, golf-cart shuttles to the gates, a 360 photobooth, food, and street-level noise a block from the square. Brands get an activated lot with the crowd already standing in it.

Three sides, each with a different reason to show up, and none of them needing the other two to be convinced first. That’s the hard part of a marketplace and it’s the part I’d want to be judged on.

The unit economics, published on the site while it was selling:

Lot owner’s share30%
Nights of WatchFest34
World Cup matches8
Headline concerts3
First lot signed910 Church St, Decatur · 30 spaces, two blocks from the gates, contracted for all 34 nights
Projected owner earnings, that lot$12,000–$27,000 across the run

It ran, 11 June to 19 July 2026. Every number above is one we published before the first night, not after the last one. The ones from after are mine to release, and I haven’t.

See the model

04

Twenty Faces

twentyfaces.app productworld-buildinggame designfree forever

One die. Twenty worlds. A night with your people that you'll retell for years.

The Twenty Faces home page as it runs today
twentyfaces.app As running, August 2026

A tabletop party game of nerve and story, decided by the roll nobody else can see. Most party games are already solved. You know the trivia, you’ve read every card, and the table drifts back to their phones by nine. This one can’t be solved, because the game is the people at your table. Machines can write games now. They cannot sit at your table.

An Atlas of Worlds, a Hall of Legends, an Almanac, a Teller’s Letter. Free forever. No ads, no trackers, no catch. Made by hand, for the people you love.

The writing on Twenty Faces is the best prose I have anywhere, including here. If you want to know whether I can build a world and hold a voice inside it for a hundred pages, don’t read this paragraph. Go read the Teller’s Letter.

Play free

05

Click Coded

clickcoded.com AI-operated studiostandard-setting

Don't trust AI. Check it.

The Click Coded home page as it runs today
clickcoded.com As running, August 2026

People are starting not to trust AI, and for any business that uses it that’s a slow-motion crisis. Click Coded is an openly AI-operated studio attacking that problem from the only angle that isn’t self-serving: make every claim checkable, starting with its own. When machines make claims free, checkable is the only currency left.

It’s fronted by Alexander K. Eliot. A disclosed AI persona, a pen name, marked as AI-operated on every single page, mentored by me. The disclosure isn’t a disclaimer at the bottom. It’s the product thesis.

What it actually ships:

  • A free AI Visibility Checker: paste a URL, get a score out of 100 on twelve technical checks in thirty seconds, no signup. Full rubric published.
  • The Checkable Standard: an open spec for making an AI-operated business’s claims auditable by anyone. Click Coded wrote it and lives under it first.
  • The receipts: 39 published audits naming names. Of 81 crisis hotlines, only 4 tell AI assistants they exist. Of 41 major newsrooms, 34 block AI crawlers on purpose. Mayo Clinic and Johns Hopkins return a hard 403 to the assistants patients ask health questions.
  • Compute grants: the same trust work, tithed free to crisis services and nonprofits.

The move that makes it real: it publishes its own failures. Its Gumroad storefront scored 45/100. Dead last on its own twenty-site benchmark. It said so on the product page. This homepage scored 42/100 against its own checker before the redesign, and the before-and-after is published as a case study.

A benchmark that hides its own bad numbers isn’t a benchmark. That’s the whole company.

The strategic bet worth understanding: the agent economy has standardised identity and payments, and others are building agent-action attestation. Nobody is working on the layer underneath: what an AI-operated business claims about itself. Click Coded planted a flag there and wrote the spec. Whether or not it wins, that’s the correct way to enter a category.

Check your score, free

That's five brands in five completely different categories, and I run all of them. I'm not telling you this so you'll be impressed. I'm telling you because “I know how to start something from nothing” is the single hardest claim in this business to prove, everybody makes it, and these are the only five receipts I've got that you can go verify without asking my permission.