Brandon GeorgeCreative Director Start Something

← The Ventures

B1

143 Army

143army.com cause brandmovement buildingfounder + Chief Love Officer

Spark love in a dark world.

The 143 Army home page as it runs today , full size
143army.com As running, 8 Oct 2026

Every day at 1:43, drop everything and love on somebody. 143 = I love you.

A grassroots kindness movement built on a mechanic instead of a message: set an alarm, ask who needs love today, pour it out. Numbered missions people can actually run. Tip somebody 143%. Hold a minute and forty-three seconds of eye contact. Give one person 1:43 where they can ask you anything. Mission, stories, a free guide, a join flow, gear.

Everybody’s reachable and nobody’s checked on. This is the smallest possible thing a person can do about that, on a schedule.

Join 143 Army

The brand build

ATLANTA · FOUNDED 2024 · ONGOING

A movement with a daily alarm: every day at 1:43, drop everything and love on somebody.

The name does the work. 143 = I love you. Pager code, old as dirt, decodable by anyone over thirty and teachable to everyone else. And it hands you a time of day, the one thing a movement can actually own. Not a hashtag anyone can squat. An alarm on a real phone.

The architecture writes itself: Join → Daily 1:43 (the alarm goes off; ask who needs love today; pour it out) → Share (tell the story, pull others in). Numbered, repeatable missions, like the 143% tip. Content that’s also instructions.

Every movement rents its reach from an algorithm now. A phone going off at 1:43 is reach nobody can deprioritize.

The writing. The Supreme Manifesto, 582 words, is the mission page. The stories are the founder’s own, on the site:

Fourteen stories, by title.

live at 143army.com. Founded 2024. Still running, still his.

The full case file

64 pieces on file

The mark

Gold, black, white. The symbol, the square, the share card.

143 Army: The mark, gold, first page , full size
The mark, gold
143 Army: The mark, black, first page , full size
The mark, black
143 Army: The mark, white, first page , full size
The mark, white
143 Army: The symbol, first page , full size
The symbol
143 Army: The square lockup, first page , full size
The square lockup
143 Army: The share card, first page , full size
The share card

The icon set

Forty marks, three cuts.

143 Army: The icon set, black line, first page , full size
The icon set, black line
143 Army: The icon set, gold line, first page , full size
The icon set, gold line
143 Army: The icon set, gold tile, first page , full size
The icon set, gold tile

143army.com

Spark love in a dark world. Every day at 1:43, drop everything and love on somebody.

The front page

143 Army: 143army.com, the front page, first page See the whole page · the top shown
143army.com, the front page

Do love. Now. 143 named missions. This page deals you one.

143 Army: /143. Do love. Now., first page See the whole page · the top shown
/143. Do love. Now.

The Supreme Manifesto. All Love For All People. For all times, all cultures, all languages.

143 Army: /mission. The Supreme Manifesto, first page See the whole page · the top shown
/mission. The Supreme Manifesto

Stories. Real people. Real 1:43s. No filters, no polish.

143 Army: /stories. From the field, first page See the whole page · the top shown
/stories. From the field

Join. Raise your hand. Lock in. Three small moves. None of them cost a thing.

143 Army: /join. Raise your hand. Lock in., first page See the whole page · the top shown
/join. Raise your hand. Lock in.

Contact. Send us some love.

143 Army: /contact. Send us some love., first page See the whole page
/contact. Send us some love.

The 143 Ways. The armory is yours. Every mission. Named and numbered.

143 Army: /143-ways. The armory is yours., first page See the whole page
/143-ways. The armory is yours.
143 Army: The 143 Ways. 17 pages, first page Open the PDF · 0.9 MB
The 143 Ways. 17 pages

Daily 143 Missions

Twenty-two, numbered and repeatable.

143 Army: Daily 143 Mission #1, first page , full size
Daily 143 Mission #1
143 Army: Daily 143 Mission #2, first page , full size
Daily 143 Mission #2
143 Army: Daily 143 Mission #3, first page , full size
Daily 143 Mission #3
143 Army: Daily 143 Mission #4, first page , full size
Daily 143 Mission #4
143 Army: Daily 143 Mission #5, first page , full size
Daily 143 Mission #5
143 Army: Daily 143 Mission #6, first page , full size
Daily 143 Mission #6
143 Army: Daily 143 Mission #7, first page , full size
Daily 143 Mission #7
143 Army: Daily 143 Mission #8, first page , full size
Daily 143 Mission #8
143 Army: Daily 143 Mission #9, first page , full size
Daily 143 Mission #9
143 Army: Daily 143 Mission #10, first page , full size
Daily 143 Mission #10
143 Army: Daily 143 Mission #11, first page , full size
Daily 143 Mission #11
143 Army: Daily 143 Mission #12, first page , full size
Daily 143 Mission #12
143 Army: Daily 143 Mission #13, first page , full size
Daily 143 Mission #13
143 Army: Daily 143 Mission #14, first page , full size
Daily 143 Mission #14
143 Army: Daily 143 Mission #15, first page , full size
Daily 143 Mission #15
143 Army: Daily 143 Mission #16, first page , full size
Daily 143 Mission #16
143 Army: Daily 143 Mission #17, first page , full size
Daily 143 Mission #17
143 Army: Daily 143 Mission #18, first page , full size
Daily 143 Mission #18
143 Army: Daily 143 Mission #19, first page , full size
Daily 143 Mission #19
143 Army: Daily 143 Mission #20, first page , full size
Daily 143 Mission #20
143 Army: Daily 143 Mission #21, first page , full size
Daily 143 Mission #21
143 Army: Daily 143 Mission #22, first page , full size
Daily 143 Mission #22

Social

The site launch, five slides

143 Army: The site launch, slide 1 of 5, first page , full size
The site launch, slide 1 of 5
143 Army: The site launch, slide 2 of 5, first page , full size
The site launch, slide 2 of 5
143 Army: The site launch, slide 3 of 5, first page , full size
The site launch, slide 3 of 5
143 Army: The site launch, slide 4 of 5, first page , full size
The site launch, slide 4 of 5
143 Army: The site launch, slide 5 of 5, first page , full size
The site launch, slide 5 of 5

Faith, hope, love. But the greatest is…

143 Army: Faith, hope, love. Cut 1, first page , full size
Faith, hope, love. Cut 1
143 Army: Faith, hope, love. Cut 2, first page , full size
Faith, hope, love. Cut 2
143 Army: Faith, hope, love. Cut 3, first page , full size
Faith, hope, love. Cut 3
143 Army: Your story of survival, first page , full size
Your story of survival
143 Army: On violence. Tony Robbins, first page , full size
On violence. Tony Robbins

Gear

Rep the movement. Change the world.

143 Army: DO LOVE, first page , full size
DO LOVE
143 Army: Love is the mission, first page , full size
Love is the mission
143 Army: Operation 1:43, first page , full size
Operation 1:43
143 Army: All love for all people, first page , full size
All love for all people
143 Army: Love always wins, first page , full size
Love always wins
143 Army: Emotionally available & taken, black, first page , full size
Emotionally available & taken, black
143 Army: Emotionally available & taken, white, first page , full size
Emotionally available & taken, white
143 Army: Kindness cards, first page , full size
Kindness cards
143 Army: Kindness cards, second cut, first page , full size
Kindness cards, second cut
143 Army: The logo print, first page , full size
The logo print
143 Army: The manifesto poster, first page , full size
The manifesto poster
143 Army: The manifesto poster, second cut, first page , full size
The manifesto poster, second cut
143 Army: The Redbubble banner, first page , full size
The Redbubble banner
143 Army: The shop image, first page , full size
The shop image

Poetry

143 Army: Love is Fearless, first page , full size
Love is Fearless

Next: B2 Hot Pages Now →