Brandon GeorgeCreative Director Start Something

Atlanta · Available now · Anyone with an idea

None of it had a media budget.

  • A fake sign company talked a governor out of signing.
  • A chest-waxing video reached LeBron James and the front page of The New York Times.
  • A barber's chair raised a thousand dollars for charity.

I'm Brandon George. For two decades I've made words do the work that money usually does.

I did it for Delta, Coca-Cola, and the Marine Corps. These days I do it for myself too. Five brands I built from scratch and still run. Go check them. They’re all one click away.

If your budget is smaller than your ambition, that's the only condition I've ever worked in. Anyone with an idea who wants to make it real.

A global airline Delta · loyalty · 2013–2020 A nonprofit with no budget Stop HB757 · pro bono · 2016 One guy in a barber's chair Marcus Harvey · 2015

The Fights

Past tense · what I did for other people
01 The governor vetoed it. The print shop didn't exist. For one week, 4A Graphics of Georgia sold Georgians the discrimination signage HB757 would make legal. Then it told them what they'd been shopping for. Bill vetoed · $6,000 raised · Clio, One Show, Webby 02 A student with a camera and no money made the front page of The New York Times. Twenty-three increasingly painful videos asking LeBron James to stay in Cleveland. Three days to SportsCenter. One week to word that he'd seen them. NYT front page · YouTube homepage · SportsCenter 03 A loyalty program that only knew how to count started telling stories instead. SkyMiles mentions on Instagram went up 278% in a year. #SkyMilesLife became the first travel search engine fueled by Instagram. Viola Davis narrated the whole thing. +278% mentions · 750,000 personal films 04 A niche outbound dialer got repositioned as a customer engagement platform. Seven months later, NICE paid $350 million for it. LiveVox spent two decades boxed into outbound compliance. Be a Game Changer relaunched it as an AI-driven engagement platform in February 2023. When NICE announced the acquisition that October, it described the company in exactly those terms. 2020–2023 · ACD Brand & Content 05 A barber bet you couldn't sit through a haircut without laughing. Chris Webber lost. Laugh in Marcus Harvey's chair and the cut isn't free anymore. Your money goes to charity. It raised over $1,000 and turned a luxury barber into a comedian with tape. $1,000+ raised · Chris Webber in the chair 06 The TV spot was produced in 48 hours. We won the account. Two weeks to pitch Georgia Natural Gas. We walked in with a finished anthem spot, eight custom CDs burned the night before, and fifty band T-shirts that fit. The account, won

The Record · 11 more

Filtered by the state your idea is in. Never by medium, because nobody has ever been hired for having a Print tag.

  • 01 Nothing exists yetYou have an idea and a blank page. You need a name, a position, a voice, and a reason to exist.
  • 02 Nobody knowsIt exists. It's good. The world is not looking. No budget to make it look.
  • 03 They don't careThey know exactly who you are. That's the problem. You've become a transaction.
  • 04 It has to move nowThere's a date you can't miss and no room for drama.
See the whole record →

Dispatches

Good Press · the whole method, free · take the PDF →
The tool Hook Check Fourteen questions that tell you whether you have a story before you spend a dollar telling it. Answer them honestly and it hands you your headline. Or it tells you to go back and change the thing. Run the check →
Everybody is the model train guy You can't find the hook in your own thing, and it isn't because you're not smart. It's because you're standing inside it.

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