Atlanta · Available now · Anyone with an idea
The feed is the front page.
Everyone with a phone is a reporter now, and the editor is an algorithm. I write for both.
- A hashtag turned a loyalty program into a travel search engine.
- A fake sign company talked a governor out of signing.
- A chest-waxing video reached LeBron James and the front page of The New York Times.
I'm Brandon George. For two decades I've made words do the work that money usually does.
I did it for Delta, Coca-Cola, Chick-fil-A, NBC, the Marine Corps, and more logos than one sentence should hold. These days I do it for myself too. Five brands I built from scratch and still run. Go check them. They’re all one click away.
If your budget is smaller than your ambition, that's the only condition I've ever worked in. Anyone with an idea who wants to make it real.
306 pieces on file. Filed under A, B, and C.
See the best of 306 pieces in one placeThe Fights
Past tense · what I did for other people
The governor vetoed it. The print shop didn't exist. For one week, 4A Graphics sold Georgia the signs HB757 would make legal. Then it handed out the governor's number. Bill vetoed · $6,000 raised · Clio, One Show, Webby 02 
A student with a camera and no money made the front page of The New York Times. Twenty-three painful videos begging LeBron to stay in Cleveland. Three days to SportsCenter. One week to word he'd seen them. NYT front page · YouTube homepage · SportsCenter 03 
A loyalty program that only knew how to count started telling stories instead. SkyMiles mentions on Instagram up 278%. The first travel search engine fueled by Instagram. Narrated by Viola Davis. +278% mentions · 750,000 personal films 04 
A compliance dialer got repositioned as a platform. Seven months later, NICE paid $350 million for it. Twenty years boxed in as an outbound compliance vendor. One relaunch made it an AI-driven engagement platform. The buyer used our words. 2020–2023 · ACD Brand & Content 05 
A barber bet you couldn't sit through a haircut without laughing. Chris Webber lost. Laugh in Marcus Harvey's chair and you pay, to charity. $1,000+ raised, and a barber became a comedian with tape. $1,000+ raised · Chris Webber in the chair 06 
The TV spot was produced in 48 hours. We won the account. Two weeks to pitch. We walked in with a finished anthem spot, eight CDs burned overnight, and fifty band T-shirts. The account, won See all the fights → The Ventures
Present tense · what I do for myself
143 Army Spark love in a dark world. 143army.com → 02 
Hot Pages Now This page is hot. Ask it something. hotpagesnow.com → 03 
The Fan Grounds Your lot. Their night. Everybody wins. thefangrounds.com → 04 
Twenty Faces One die. Twenty worlds. A night with your people that you'll retell for years. twentyfaces.app → 05 
Click Coded Don't trust AI. Check it. clickcoded.com → See all the ventures → 
Dispatches
Good Press · the whole method, free · take the PDF → The tool Hook Check Fourteen questions that tell you whether you have a story before you spend a dollar telling it. Answer them honestly and it hands you your headline. Or it tells you to go back and change the thing. Run the check → Tool two The Headline of Your Life Write the headline before you live the story. Good Press's first step, run on your own life. Write yours →
