Brandon GeorgeCreative Director Start Something

C4 Children's Healthcare of Atlanta · ATLANTA · c. 2019 · DIGITAS 03 · They don't care

A children's hospital site rebuilt in the open, on time and on budget.

Children's Healthcare of Atlanta · from the case file

CHoA.org serves families on the worst day of their lives, and it needed to act like it.

We went Agile: a new look and feel, the client inside the process instead of across the table, and a big stakeholder group steered through without the thing dying in committee. That’s the actual difficulty of hospital work.

Plus the brand anthem: your little heroes are ours, too.

The full case file

6 pieces · 1 video on file · Children's Healthcare of Atlanta · c. 2019

Brand Anthem Video

At Children's Healthcare of Atlanta, your little heroes are ours, too.

Website Redesign

We went Agile: a new look and feel, the client in the room, a crowd of stakeholders steered through.

Previous Design

After Redesign

Clean and clear because families count on it

Seamless on mobile...

...and Desktop