Brandon GeorgeCreative Director Start Something

Start Something

I prefer carrier pigeons or the Pony Express, but I bet I'll love your email.

Name
Brandon George
Phone
216-571-0552
Instagram
@the.notorious.bsg

Two doors

Door 1

Bring me a brief.

Something specific and yours. A launch, a position, a campaign, a voice, a pitch you have to win. It comes straight to me, and we talk about the idea before anybody talks about money.

Email me →Book twenty minutes →

hotpagesnow.com, as it runs
Door 2

Already know what you need?

If it's a landing page that answers your customers in your own voice, I built a product for exactly that. Packaged. Fast. Fixed-scope. It will serve you faster than I will.

Go to Hot Pages Now →

The method is public.

It's called Good Press, and every part of it is published free. What you hire is the guy who built it, running it on your thing.

Good Press, page one of the fillable PDF

Not ready to talk?

Take the system with you. When it works, you know where I am.

Good Press, the fillable PDF →

Find yourself first

Every idea I’ve ever been handed was in one of four states. Pick yours. The work that got an idea out of it is one click away, and it’s a better pitch than I am.

  1. 01 Nothing exists yet You have an idea and a blank page. You need a name, a position, a voice, and a reason to exist. See the work that moved it →
  2. 02 Nobody knows It exists. It's good. The world is not looking. No budget to make it look. See the work that moved it →
  3. 03 They don't care They know exactly who you are. That's the problem. You've become a transaction. See the work that moved it →
  4. 04 It has to move now There's a date you can't miss and no room for drama. See the work that moved it →

The shapes of work

  1. 01

    Positioning sprint.

    You know what you do. Nobody can repeat it back to you. A short, intense pass that comes out the other side with a name, a position, a voice, and the sentences everyone on your team can actually say out loud.

  2. 02

    Campaign concepting.

    You have a thing to say and a moment to say it in. Ideas, angles, and the hook that gets it carried further than you paid for.

  3. 03

    Brand voice.

    Written down, with examples, so the next twelve people who write for you sound like you instead of like the internet.

  4. 04

    Launch strategy.

    Nothing exists yet. We decide what it is, who it's for, what makes it news, and what order it all happens in.

  5. 05

    Fractional creative direction.

    I run creative for you without you hiring a department. Ongoing, retained, in your stand-ups if that's what it takes.

  6. 06

    Agency overflow.

    You're an agency, you're underwater, you have a pitch on Thursday. I white-label without ego and I don't need my name on it. Some of the work I'm proudest of has somebody else's logo on the invoice.

If the number in your head is small enough that you're embarrassed to type it, type it anyway. Most of what's on this site didn't have a budget either.

Some ideas don't need money. They need a different weapon.

What happens when you email

Brandon George in a Bob Ross wig, holding a paint palette, with a grinning black-and-white dog under one arm
The person answering the email · Atlanta
  1. 01You get me, not a form.
  2. 02I'll ask what the idea is, what state it's in, and when it has to move.
  3. 03If I'm the wrong weapon I'll say so and point you at a better one.
  4. 04Nobody gets a deck before we've talked.

I run one or two projects at a time, and the email gets answered by me. Usually the same day, always in my own words.

Did you know?

18%

18% of all email received is spam.

3.8B+

More than 3.8 billion email accounts exist worldwide.

$3M

A 1,000-person company spends $3 million a year fighting unwanted emails.

Start something.

Email me →Book twenty minutes →