Atlanta froze solid and the bank was the one asking what it could do.

Winter Storm Leon shut Atlanta down and stranded people on the interstate overnight. We put out real-time Southern hospitality instead of a brand statement: help, offered plainly, while it was still happening.

The smallest work here, and the best example of a brand reading the room in under a day. Real-time response is an industry now, with war rooms and software. Then it was a decision.

Also for SunTrust: Buckets (:30 TV and a live-event recap) and Holiday Means (site, billboards, radio, social).