The TV spot was produced in 48 hours. We won the account.

The stakes

Georgia Natural Gas put out an RFP for a creative change of pace and invited Engauge to pitch. Real money for the agency. Two weeks. Against agencies who wanted it just as badly.

Every buyer secretly asks whether you can move when it matters. Agencies ask loudest, because they’re the ones in the room when you can’t.

The move

Everybody else saw a utility. We saw the only gas provider in the state with Georgia in its name: it serves the community, looks after its neighbors, and helps the state use less of what it sells.

Too warm for a rate sheet. So we wrote a song.

Sweet Georgia Heat asked Georgians to spread some love for their own state, powered by music instead of copy. Fine idea on a page. A different animal in a pitch room, because a song has to actually exist.

The proof

The receipts

Georgia Natural Gas signed with Engauge.

The credit

Engauge, and specifically the people who stayed up.

The account isn’t what I’m proudest of. It’s the spot in two days, the CDs overnight, the shirts on time. None of it was one person’s doing, and all of it was the pitch. The idea was fine. Proof we’d kill ourselves for it is what closed.