The Fan Grounds
Your lot. Their night. Everybody wins.
, full size WatchFest ‘26 brought thirty-four nights to Decatur Square. Three headline concerts and eight FIFA World Cup matches at Mercedes-Benz Stadium, including the 15 July semifinal. Hundreds of thousands of people. WatchFest’s own materials told fans the same thing over and over: parking is extremely limited.
One block away sat empty asphalt.
The Fan Grounds is a three-sided marketplace built to close that gap in a single summer. Lot owners sign one access agreement and do nothing else. We bring staffing, insurance, equipment, signage, POS and settlements, and they collect on a schedule with a full report and photo documentation. Fans get the thing that’s actually worth paying for: VIP parking, golf-cart shuttles to the gates, a 360 photobooth, food, and street-level noise a block from the square. Brands get an activated lot with the crowd already standing in it.
Three sides, each with a different reason to show up, and none of them needing the other two to be convinced first. That’s the hard part of a marketplace and it’s the part I’d want to be judged on.
The unit economics, published on the site while it was selling:
| Lot owner’s share | 30% |
| Nights of WatchFest | 34 |
| World Cup matches | 8 |
| Headline concerts | 3 |
| First lot signed | 910 Church St, Decatur · 30 spaces, two blocks from the gates, contracted for all 34 nights |
| Projected owner earnings, that lot | $12,000–$27,000 across the run |
It ran, 11 June to 19 July 2026. Every number above is one we published before the first night, not after the last one. The ones from after are mine to release, and I haven’t.