Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast

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	<title>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</title>
	<link>http://writethegoodfight.com</link>
	<description>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</description>
	<pubDate>Thu, 17 Jan 2013 15:33:26 +0000</pubDate>
	<generator>http://writethegoodfight.com</generator>
	<language>en</language>
	
		
	<item>
		<title>DASANI</title>
				
		<link>http://writethegoodfight.com/DASANI</link>

		<comments>http://writethegoodfight.com/following/writethegoodfight.com/DASANI</comments>

		<pubDate>Thu, 17 Jan 2013 15:33:26 +0000</pubDate>

		<dc:creator>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</dc:creator>
		
		<category><![CDATA[TV, Digital]]></category>

		<guid isPermaLink="false">4791422</guid>

		<description>DASANI is #AnythingButDry // #flavorfy with new DASANI DROPS

Challenge: Coke has an ambitious goal for their flagship water brand—to go from a brand known for its functional benefits to a brand consumers love for what it represents. To kickstart this effort, in 2012, Coke entered into a whole new product category with the introduction of DASANI DROPS, liquid flavor enhancers designed to plus up water. How can we turn DASANI and DASANI DROPS into badge brands with the same kind of cache as Apple or Target?

Big Idea: We leveraged the 1:1 power of social media to connect with fans, showing them what the new DASANI brand is all about—staying young at heart in a world that's #AnythingButDry. A brand for those who soak in every moment. A state of mind where even the worst traffic jam can become an epic traffic jam session.

Result: We've doubled DASANI's social fanbase to more than 150,000. For both DASANI and DASANI DROPS, we continue to increase awareness, inspire brand love and drive consumer trial by creating engaging content for Facebook, Twitter and YouTube.



DASANI DROPS

TV Spot for DASANI DROPS: "It Starts With a Drop" (:30)


2012 Twitter Content
&#60;img src="http://payload124.cargocollective.com/1/2/93551/4791422/150992_10151175073102117_254053210_n.jpeg" width="500" height="206" width_o="500" height_o="206" src_o="http://payload124.cargocollective.com/1/2/93551/4791422/150992_10151175073102117_254053210_n_o.jpeg" data-mid="25582458"  border="0" align="left"/&#62;&#60;img src="http://payload124.cargocollective.com/1/2/93551/4791422/12.19_DD_yoga_A.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload124.cargocollective.com/1/2/93551/4791422/12.19_DD_yoga_A_o.jpg" data-mid="25582324"  border="0" align="left"/&#62;&#60;img src="http://payload124.cargocollective.com/1/2/93551/4791422/tropicalpunch.png" width="500" height="500" width_o="500" height_o="500" src_o="http://payload124.cargocollective.com/1/2/93551/4791422/tropicalpunch_o.png" data-mid="25582426"  border="0" align="left"/&#62;&#60;img src="http://payload124.cargocollective.com/1/2/93551/4791422/leaves_Page_13.png" width="500" height="500" width_o="500" height_o="500" src_o="http://payload124.cargocollective.com/1/2/93551/4791422/leaves_Page_13_o.png" data-mid="25582552"  border="0" align="left"/&#62;&#60;img src="http://payload124.cargocollective.com/1/2/93551/4791422/DD_MINI_Twitter_v16.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload124.cargocollective.com/1/2/93551/4791422/DD_MINI_Twitter_v16_o.jpg" data-mid="25582463"  border="0" align="left"/&#62;


DASANI

The Twisted Tongue Twister Challenge: Video for DASANI's "Twist" Recycling Bottle


2012 Facebook Content
&#60;img src="http://payload124.cargocollective.com/1/2/93551/4791422/Dasani-Boss.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload124.cargocollective.com/1/2/93551/4791422/Dasani-Boss_o.jpg" data-mid="25582327"  border="0" align="left"/&#62;&#60;img src="http://payload124.cargocollective.com/1/2/93551/4791422/36494_10151183086897117_1062294607_n.jpeg" width="500" height="501" width_o="500" height_o="501" src_o="http://payload124.cargocollective.com/1/2/93551/4791422/36494_10151183086897117_1062294607_n_o.jpeg" data-mid="25582326"  border="0" align="left"/&#62;&#60;img src="http://payload124.cargocollective.com/1/2/93551/4791422/12.31_Dasani_Resolution_v1-02.jpg" width="500" height="500" width_o="500" height_o="500" src_o="http://payload124.cargocollective.com/1/2/93551/4791422/12.31_Dasani_Resolution_v1-02_o.jpg" data-mid="25582325"  border="0" align="left"/&#62;&#60;img src="http://payload124.cargocollective.com/1/2/93551/4791422/leaves.png" width="500" height="500" width_o="500" height_o="500" src_o="http://payload124.cargocollective.com/1/2/93551/4791422/leaves_o.png" data-mid="25582329"  border="0" align="left"/&#62;&#60;img src="http://payload124.cargocollective.com/1/2/93551/4791422/rorschach.png" width="500" height="498" width_o="500" height_o="498" src_o="http://payload124.cargocollective.com/1/2/93551/4791422/rorschach_o.png" data-mid="25582332"  border="0" align="left"/&#62;</description>
		
		<excerpt>DASANI is #AnythingButDry // #flavorfy with new DASANI DROPS  Challenge: Coke has an ambitious goal for their flagship water brand—to go from a brand known for...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload124.cargocollective.com/1/2/93551/4791422/prt_1365116851.png" />

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	<item>
		<title>Scripto Lighters</title>
				
		<link>http://writethegoodfight.com/Scripto-Lighters</link>

		<comments>http://writethegoodfight.com/following/writethegoodfight.com/Scripto-Lighters</comments>

		<pubDate>Fri, 02 Nov 2012 09:55:21 +0000</pubDate>

		<dc:creator>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</dc:creator>
		
		<category><![CDATA[Guerrilla, Advertising]]></category>

		<guid isPermaLink="false">1285024</guid>

		<description>Stupidity is highly flammable.

Playing with fire is dangerous stuff. The extra-long Aim N Flame lighter is designed to keep the flame where it belongs. Away from you and on the task at hand.


Writer: Brandon George
Art Director: Will Lindberg

Fake Emergency Signs — "Stupidity is highly flammable." (click image for more)
&#60;img src="http://payload.cargocollective.com/1/2/93551/1285024/05_Scripto_Poster.jpg" width="670" height="1035" width_o="800" height_o="1236" src_o="http://payload.cargocollective.com/1/2/93551/1285024/05_Scripto_Poster_o.jpg" data-mid="6291357"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1285024/06_Scripto_Poster.jpg" width="670" height="1035" width_o="800" height_o="1236" src_o="http://payload.cargocollective.com/1/2/93551/1285024/06_Scripto_Poster_o.jpg" data-mid="6291359"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1285024/04_Scripto_Poster.jpg" width="670" height="1035" width_o="800" height_o="1236" src_o="http://payload.cargocollective.com/1/2/93551/1285024/04_Scripto_Poster_o.jpg" data-mid="6291356"  border="0" align="left"/&#62;</description>
		
		<excerpt>Stupidity is highly flammable.  Playing with fire is dangerous stuff. The extra-long Aim N Flame lighter is designed to keep the flame where it belongs. Away from...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93551/1285024/prt_1326760837.png" />

	</item>
		
		
	<item>
		<title>Cardinal &#38; Company</title>
				
		<link>http://writethegoodfight.com/Cardinal-Company</link>

		<comments>http://writethegoodfight.com/following/writethegoodfight.com/Cardinal-Company</comments>

		<pubDate>Fri, 02 Nov 2012 09:55:08 +0000</pubDate>

		<dc:creator>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</dc:creator>
		
		<category><![CDATA[Startup Company, Branding]]></category>

		<guid isPermaLink="false">1284123</guid>

		<description>Let's hatch creative babies.™

Challenge: Ever since I was a kid knee-high to a grasshopper, I remember hoping to be blessed with an opportunity to start and run a company. (Weird thing for a child to want, I know.) Then on July 1st, 2010, I got the chance I've always prayed for when Matt Holloway, James Martin and your author here voted "yes" to launching our own underdog branding studio called Cardinal &#38; Company.

Big Idea: We needed a way to differentiate our young, fledgling agency from the older, bigger birds in the sky. Cardinal &#38; Company had to stand for something, to mean something more than "just another branding studio." Our first insight was to laser in on our authentic niche. Since we're entrepreneurs at heart, we knew startup companies would be our wheelhouse. Then from nowhere, another answer hit us: so far in our careers, we've busted our asses building brands for others. Why not use that blood, sweat and tears to hatch our own brands? 

Result: And that, ladies and gents, is how InLeBronWeTrust, Slumby &#38; The Santa Shirt came to be.


Writing, Marketing &#38; PR: Brandon George
Art Direction &#38; Design: Matt Holloway
Design, Web &#38; Video: James Martin

"Go 	Fullscreen
 or go home."


Agency website (click image for more)
&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/web1.png" width="670" height="360" width_o="1264" height_o="681" src_o="http://payload.cargocollective.com/1/2/93551/1284123/web1_o.png" data-mid="6345808"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/web2.png" width="670" height="361" width_o="1262" height_o="680" src_o="http://payload.cargocollective.com/1/2/93551/1284123/web2_o.png" data-mid="6345810"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/web3.png" width="670" height="360" width_o="1264" height_o="681" src_o="http://payload.cargocollective.com/1/2/93551/1284123/web3_o.png" data-mid="6345813"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/web4.png" width="670" height="360" width_o="1263" height_o="680" src_o="http://payload.cargocollective.com/1/2/93551/1284123/web4_o.png" data-mid="6345817"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/web5.png" width="670" height="359" width_o="1264" height_o="679" src_o="http://payload.cargocollective.com/1/2/93551/1284123/web5_o.png" data-mid="6345819"  border="0" align="left"/&#62;

C&#38;C Nest (click image for more)
&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/1.png" width="550" height="286" width_o="550" height_o="286" src_o="http://payload.cargocollective.com/1/2/93551/1284123/1_o.png" data-mid="6226285"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/2.png" width="550" height="286" width_o="550" height_o="286" src_o="http://payload.cargocollective.com/1/2/93551/1284123/2_o.png" data-mid="6226286"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/3.png" width="550" height="286" width_o="550" height_o="286" src_o="http://payload.cargocollective.com/1/2/93551/1284123/3_o.png" data-mid="6226287"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/4.png" width="550" height="286" width_o="550" height_o="286" src_o="http://payload.cargocollective.com/1/2/93551/1284123/4_o.png" data-mid="6226289"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/5.png" width="550" height="286" width_o="550" height_o="286" src_o="http://payload.cargocollective.com/1/2/93551/1284123/5_o.png" data-mid="6226290"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/6.png" width="550" height="286" width_o="550" height_o="286" src_o="http://payload.cargocollective.com/1/2/93551/1284123/6_o.png" data-mid="6226291"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/7.png" width="550" height="286" width_o="550" height_o="286" src_o="http://payload.cargocollective.com/1/2/93551/1284123/7_o.png" data-mid="6226293"  border="0" align="left"/&#62;

Business card
&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/bizcard.png" width="504" height="286" width_o="504" height_o="286" src_o="http://payload.cargocollective.com/1/2/93551/1284123/bizcard_o.png" data-mid="6226264"  border="0" align="left"/&#62;

Cardinal &#38; Launch Party (click image for more)
&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/CardinalParty_Poster.jpg" width="504" height="641" width_o="504" height_o="641" src_o="http://payload.cargocollective.com/1/2/93551/1284123/CardinalParty_Poster_o.jpg" data-mid="6226340"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/rum.png" width="504" height="672" width_o="504" height_o="672" src_o="http://payload.cargocollective.com/1/2/93551/1284123/rum_o.png" data-mid="6226343"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284123/wine.png" width="500" height="666" width_o="500" height_o="666" src_o="http://payload.cargocollective.com/1/2/93551/1284123/wine_o.png" data-mid="6226344"  border="0" align="left"/&#62;
The Hatching of C&#38;C



Cardinal &#38; Christmas

</description>
		
		<excerpt>Let's hatch creative babies.™  Challenge: Ever since I was a kid knee-high to a grasshopper, I remember hoping to be blessed with an opportunity to start and run...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93551/1284123/prt_1326760861.png" />

	</item>
		
		
	<item>
		<title>⌘⇧3</title>
				
		<link>http://writethegoodfight.com/3</link>

		<comments>http://writethegoodfight.com/following/writethegoodfight.com/3</comments>

		<pubDate>Fri, 02 Nov 2012 09:55:07 +0000</pubDate>

		<dc:creator>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</dc:creator>
		
		<category><![CDATA[Digital, Viral]]></category>

		<guid isPermaLink="false">1284732</guid>

		<description>Show us your desktops!

Challenge: Give people around the world a kickass, interactive way to showcase their unique creative styles.

Big Idea: Create a website where people can submit screenshots of their computer desktop workspaces. Incentive: posts include links to users' portfolios and Twitter pages.

Result: After a week, we received over 200 submissions and drew visitors from 97 different countries. Most of it thanks to press coverage from AgencySpy, NotCot and more. Then we were a day late renewing the domain name. Some guy in China bought it. He still has it.


Creators: Brandon George, Matt Holloway &#38; James Martin



Our Simple Site (where the magic happened)
&#60;img src="http://payload.cargocollective.com/1/2/93551/1284732/cmdshift_mac.png" width="550" height="330" width_o="550" height_o="330" src_o="http://payload.cargocollective.com/1/2/93551/1284732/cmdshift_mac_o.png" data-mid="6221199"  border="0" align="left"/&#62;

Press Coverage (click image for more)
&#60;img src="http://payload.cargocollective.com/1/2/93551/1284732/notcot.png" width="550" height="330" width_o="550" height_o="330" src_o="http://payload.cargocollective.com/1/2/93551/1284732/notcot_o.png" data-mid="6221270"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284732/agency_spy.png" width="550" height="330" width_o="550" height_o="330" src_o="http://payload.cargocollective.com/1/2/93551/1284732/agency_spy_o.png" data-mid="6221272"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284732/taxi.png" width="550" height="330" width_o="550" height_o="330" src_o="http://payload.cargocollective.com/1/2/93551/1284732/taxi_o.png" data-mid="6221273"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284732/quip.png" width="550" height="330" width_o="550" height_o="330" src_o="http://payload.cargocollective.com/1/2/93551/1284732/quip_o.png" data-mid="6221276"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284732/atlanta_egotist.png" width="550" height="330" width_o="550" height_o="330" src_o="http://payload.cargocollective.com/1/2/93551/1284732/atlanta_egotist_o.png" data-mid="6221277"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284732/bluebus.png" width="550" height="330" width_o="550" height_o="330" src_o="http://payload.cargocollective.com/1/2/93551/1284732/bluebus_o.png" data-mid="6221279"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284732/resume.png" width="550" height="330" width_o="550" height_o="330" src_o="http://payload.cargocollective.com/1/2/93551/1284732/resume_o.png" data-mid="6221282"  border="0" align="left"/&#62;</description>
		
		<excerpt>Show us your desktops!  Challenge: Give people around the world a kickass, interactive way to showcase their unique creative styles.  Big Idea: Create a website...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93551/1284732/prt_1326760736.png" />

	</item>
		
		
	<item>
		<title>Other Stuff</title>
				
		<link>http://writethegoodfight.com/Other-Stuff</link>

		<comments>http://writethegoodfight.com/following/writethegoodfight.com/Other-Stuff</comments>

		<pubDate>Fri, 02 Nov 2012 09:54:46 +0000</pubDate>

		<dc:creator>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</dc:creator>
		
		<category><![CDATA[Having Fun, Loving Life]]></category>

		<guid isPermaLink="false">1623671</guid>

		<description>Creative Circus presentation for client U.S. Air Guitar Championships (me = skull tie)



"Snazzy Napper" infomercial parody video for a Mashable.com contest



While at C&#38;C, we pitched Butterball for biz on their new Indoor Electric Turkey Fryer. Our big idea? Tap up-and-coming musicians to record a 44-minute album of turkey fryin-inspired tunes (complete with YouTube music videos)—the exact amount of time it takes to fry a turkey indoors with Butterball's new fryer.

Have a listen:

      Our Love (Cooks Like Electric Turkey Fryin) by Brandon George 


Poster for Rapala Fishing Lures
&#60;img src="http://payload.cargocollective.com/1/2/93551/1623671/Screen Shot 2012-01-22 at 1.19.53 PM.png" width="430" height="557" width_o="430" height_o="557" src_o="http://payload.cargocollective.com/1/2/93551/1623671/Screen Shot 2012-01-22 at 1.19.53 PM_o.png" data-mid="13442464"  border="0" align="left"/&#62;

Bringing Type to Life (AKA and then one day I decided to make art)
&#60;img src="http://payload.cargocollective.com/1/2/93551/1623671/poem_art1.jpg" width="430" height="573" width_o="430" height_o="573" src_o="http://payload.cargocollective.com/1/2/93551/1623671/poem_art1_o.jpg" data-mid="28716167"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1623671/poem_art2.jpg" width="430" height="573" width_o="430" height_o="573" src_o="http://payload.cargocollective.com/1/2/93551/1623671/poem_art2_o.jpg" data-mid="28716175"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1623671/poem_art3.jpg" width="530" height="388" width_o="530" height_o="388" src_o="http://payload.cargocollective.com/1/2/93551/1623671/poem_art3_o.jpg" data-mid="28716180"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1623671/poem_art4.jpg" width="530" height="379" width_o="530" height_o="379" src_o="http://payload.cargocollective.com/1/2/93551/1623671/poem_art4_o.jpg" data-mid="28716186"  border="0" align="left"/&#62;</description>
		
		<excerpt>Creative Circus presentation for client U.S. Air Guitar Championships (me = skull tie)    "Snazzy Napper" infomercial parody video for a Mashable.com contest   ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93551/1623671/prt_1326760896.png" />

	</item>
		
		
	<item>
		<title>Poetry</title>
				
		<link>http://writethegoodfight.com/Poetry</link>

		<comments>http://writethegoodfight.com/following/writethegoodfight.com/Poetry</comments>

		<pubDate>Fri, 02 Nov 2012 09:54:41 +0000</pubDate>

		<dc:creator>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</dc:creator>
		
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">1590691</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/typewriter_1_lg.jpg" width="250" height="172" width_o="250" height_o="172" src_o="http://payload.cargocollective.com/1/2/93551/1590691/typewriter_1_lg_o.jpg" data-mid="7792731"  border="0" align="left"/&#62;

Jimmy Buffett once sang, "Yes I am a pirate, two hundred years too late." Well, replace "pirate" with "poet" and tharr's who I be.

To 	Fullscreen
 or not to 	Fullscreen
?

[Click image for more]
&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_1_2.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_1_2_o.jpg" data-mid="7817090"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_2_3.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_2_3_o.jpg" data-mid="7817091"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_3.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_3_o.jpg" data-mid="7817131"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_4.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_4_o.jpg" data-mid="7817134"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_5.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_5_o.jpg" data-mid="7817135"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_6.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_6_o.jpg" data-mid="7817137"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_7.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_7_o.jpg" data-mid="7817138"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_8.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_8_o.jpg" data-mid="7817139"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_9.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_9_o.jpg" data-mid="7817141"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_10.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_10_o.jpg" data-mid="7817142"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_11.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_11_o.jpg" data-mid="7817144"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_12.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_12_o.jpg" data-mid="7817146"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_13.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_13_o.jpg" data-mid="7817148"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_14.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_14_o.jpg" data-mid="7817149"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_15.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_15_o.jpg" data-mid="7817151"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_16.jpg" width="500" height="800" width_o="500" height_o="800" src_o="http://payload.cargocollective.com/1/2/93551/1590691/bg_poems_16_o.jpg" data-mid="7817152"  border="0" align="left"/&#62;</description>
		
		<excerpt>  Jimmy Buffett once sang, "Yes I am a pirate, two hundred years too late." Well, replace "pirate" with "poet" and tharr's who I be.  To  or not to ?  [Click image...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93551/1590691/prt_1326760878.png" />

	</item>
		
		
	<item>
		<title>Slumby</title>
				
		<link>http://writethegoodfight.com/Slumby</link>

		<comments>http://writethegoodfight.com/following/writethegoodfight.com/Slumby</comments>

		<pubDate>Tue, 27 Mar 2012 22:19:04 +0000</pubDate>

		<dc:creator>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</dc:creator>
		
		<category><![CDATA[Startup Company, Branding]]></category>

		<guid isPermaLink="false">1284052</guid>

		<description>Happy baby. Happy world.™

Challenge: Most baby carriers are confusing, cumbersome, and worst of all, uncomfortable. How can we make a simple, streamlined baby carrier at a price point all parents can afford?

Big Idea: Create the Slumby™ Sling—a therapeutic, womb-like baby carrier scientifically proven to enhance parental bonding with infants. Made from one seamless piece of Pima cotton, Slumby™ Sling gives parents the freedom to keep one or both hands free while carrying and comforting their baby. 10% of all Slumby™ sales are donated to non-profit organizations aiding orphaned and impoverished children around the world.

Result: The first round of product has sold out. Word of mouth has been positive. Retail contracts secured, more to come.


Writer: Brandon George
Art Director/Designer: Matt Holloway
Web: James Martin

Rock-a-bye 	Fullscreen
 in the treetop.

Brand Brochure
&#60;img src="http://payload.cargocollective.com/1/2/93551/1284052/flyer.png" width="670" height="623" width_o="714" height_o="664" src_o="http://payload.cargocollective.com/1/2/93551/1284052/flyer_o.png" data-mid="6221494"  border="0" align="left"/&#62;

Sling Info Tag (click image for more)
&#60;img src="http://payload.cargocollective.com/1/2/93551/1284052/Slingtag_1.jpg" width="550" height="368" width_o="550" height_o="368" src_o="http://payload.cargocollective.com/1/2/93551/1284052/Slingtag_1_o.jpg" data-mid="6281821"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284052/Tag_toprint3.jpg" width="670" height="398" width_o="1280" height_o="762" src_o="http://payload.cargocollective.com/1/2/93551/1284052/Tag_toprint3_o.jpg" data-mid="6281802"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284052/Tag_toprint4.jpg" width="670" height="400" width_o="1280" height_o="766" src_o="http://payload.cargocollective.com/1/2/93551/1284052/Tag_toprint4_o.jpg" data-mid="6281805"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284052/Slingtag_2.png" width="550" height="368" width_o="550" height_o="368" src_o="http://payload.cargocollective.com/1/2/93551/1284052/Slingtag_2_o.png" data-mid="6281823"  border="0" align="left"/&#62;

E-commerce Website &#62;&#62; Visit the store today!
&#60;img src="http://payload.cargocollective.com/1/2/93551/1284052/website5.png" width="670" height="401" width_o="1263" height_o="757" src_o="http://payload.cargocollective.com/1/2/93551/1284052/website5_o.png" data-mid="6374371"  border="0" align="left"/&#62;</description>
		
		<excerpt>Happy baby. Happy world.™  Challenge: Most baby carriers are confusing, cumbersome, and worst of all, uncomfortable. How can we make a simple, streamlined baby...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93551/1284052/prt_1308857452.png" />

	</item>
		
		
	<item>
		<title>Marcus Harvey</title>
				
		<link>http://writethegoodfight.com/Marcus-Harvey</link>

		<comments>http://writethegoodfight.com/following/writethegoodfight.com/Marcus-Harvey</comments>

		<pubDate>Sun, 20 Nov 2011 22:52:52 +0000</pubDate>

		<dc:creator>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</dc:creator>
		
		<category><![CDATA[Digital, Guerrilla, Viral]]></category>

		<guid isPermaLink="false">2338616</guid>

		<description>Cuttin Up with Marcus Harvey

Challenge: Marcus Harvey is a rare combination: an established luxury barber and an up-and-coming comedian with incredible talent—who also happens to be one of the most humble, genuine people I've ever met. By coincidence or fate, we struck up a conversation at a Shane's Rib Shack one summer day. He wanted to take his comedy career to the next level; I wanted clients for newly hatched Cardinal &#38; Company. Marcus and his unique story fascinated me. All I could think about was how to help make Marcus famous.

Big Idea: Make a YouTube video series in which Marcus issues a challenge to the world: if you can sit in his barber chair for a haircut—without laughing—the cut's free. But if you laugh (and so far people always laugh), the money's donated to charity.

Result: In November 2011, we raised $158.10 for Movember Foundation during a live taping @ JWT Atlanta. Then to kick off 2012, we shot our first celebrity video with Chris Webber. Fingers crossed for even bigger results in the second half of the year.


Creator/Writer/PR: Brandon George
Camera Wiz/Art Director/Editor: Brian Stieler


Pilot Episode: Mukari



Episode Two: Jamille



Episode Three: Ryan (Movember Fundraiser @ JWT Atlanta)



Episode Four: Chris Webber (Celebrity Edition!)



Facebook Causes page &#62;&#62;&#62; Donate here!
&#60;img src="http://payload1.cargocollective.com/1/2/93551/2338616/Screen shot 2011-12-11 at 2.23.24 PM.png" width="550" height="333" width_o="550" height_o="333" src_o="http://payload1.cargocollective.com/1/2/93551/2338616/Screen shot 2011-12-11 at 2.23.24 PM_o.png" data-mid="12299786"  border="0" align="left"/&#62;</description>
		
		<excerpt>Cuttin Up with Marcus Harvey  Challenge: Marcus Harvey is a rare combination: an established luxury barber and an up-and-coming comedian with incredible...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload1.cargocollective.com/1/2/93551/2338616/prt_1326760643.jpg" />

	</item>
		
		
	<item>
		<title>United States Marine Corps</title>
				
		<link>http://writethegoodfight.com/United-States-Marine-Corps</link>

		<comments>http://writethegoodfight.com/following/writethegoodfight.com/United-States-Marine-Corps</comments>

		<pubDate>Tue, 01 Nov 2011 16:32:26 +0000</pubDate>

		<dc:creator>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</dc:creator>
		
		<category><![CDATA[TV, Advertising]]></category>

		<guid isPermaLink="false">2238025</guid>

		<description>The Few. The Proud. The Marines.

Challenge: While running Cardinal &#38; Company, I worked almost exclusively with entrepreneurial brands and startup companies. That changed in a big way when JWT Atlanta hired me to write for the United States Marine Corps—an internationally respected brand with a proud legacy spanning more than 236 years.

Big Idea: I had a lot to learn—and fast. Luckily, I loved war movies and Nerf guns as a kid, so I dove headfirst into Marine Corps books, films, videos, magazines, websites, you name it. In the Corps, every enlisted recruit undergoes 12 weeks of intense training to earn the title Marine. My first couple months was its own kind of ad boot camp, filled with ridiculously fun challenges.

Result: "Good to go" (that's Marine speak). Lots of assignments, very short deadlines. But hey, that's advertising. And since it's work that helps the Marine Corps and our nation, I'm always in.

	Fullscreen




USMC + JUNIOR RANK PARTNERSHIP: THE SEMPER FIDELIS ALL-AMERICAN BOWL

Writers: Brandon George &#38; Paige Bryars
Art Director: Rob Gregory
Creative Director: Jeff Harter

&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/FiestaBowlParade_web.jpg" width="560" height="217" width_o="560" height_o="217" src_o="http://payload.cargocollective.com/1/2/93551/2238025/FiestaBowlParade_web_o.jpg" data-mid="12846922"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/504997_web.jpg" width="560" height="476" width_o="560" height_o="476" src_o="http://payload.cargocollective.com/1/2/93551/2238025/504997_web_o.jpg" data-mid="12847324"  border="0" align="left"/&#62;

:30 TV Spots Played During Game On Air and Inside Stadium







"Semper Fidelis" 6-Spread Story In Game Program (click image for more)
&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/Spread1.png" width="560" height="363" width_o="560" height_o="363" src_o="http://payload.cargocollective.com/1/2/93551/2238025/Spread1_o.png" data-mid="12847687"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/Spread2.png" width="560" height="363" width_o="560" height_o="363" src_o="http://payload.cargocollective.com/1/2/93551/2238025/Spread2_o.png" data-mid="12847688"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/Spread3.png" width="560" height="363" width_o="560" height_o="363" src_o="http://payload.cargocollective.com/1/2/93551/2238025/Spread3_o.png" data-mid="12847689"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/Spread4.png" width="560" height="363" width_o="560" height_o="363" src_o="http://payload.cargocollective.com/1/2/93551/2238025/Spread4_o.png" data-mid="12847690"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/Spread5.png" width="560" height="363" width_o="560" height_o="363" src_o="http://payload.cargocollective.com/1/2/93551/2238025/Spread5_o.png" data-mid="12847691"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/Spread6.png" width="560" height="363" width_o="560" height_o="363" src_o="http://payload.cargocollective.com/1/2/93551/2238025/Spread6_o.png" data-mid="12847692"  border="0" align="left"/&#62;
:60 Radio Spot
      USMC — "Semper Fidelis" (:60 Radio) by Brandon George 



MARINE WEEK CLEVELAND

Writer: Brandon George
Art Director: Rob Gregory
Creative Director: Jeff Harter

Integrated Campaign Promoting Marine Week Cleveland (click image for more)
&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/MW_1.jpg" width="670" height="517" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/2/93551/2238025/MW_1_o.jpg" data-mid="15424262"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/MW_2.jpg" width="670" height="517" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/2/93551/2238025/MW_2_o.jpg" data-mid="15424263"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/MW_3.jpg" width="670" height="517" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/2/93551/2238025/MW_3_o.jpg" data-mid="15424264"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/MW_4.jpg" width="670" height="517" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/2/93551/2238025/MW_4_o.jpg" data-mid="15424265"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/MW_5.jpg" width="670" height="517" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/2/93551/2238025/MW_5_o.jpg" data-mid="15424266"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/MW_6.jpg" width="670" height="517" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/2/93551/2238025/MW_6_o.jpg" data-mid="15424267"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/MW_7.jpg" width="670" height="517" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/2/93551/2238025/MW_7_o.jpg" data-mid="15424268"  border="0" align="left"/&#62;

USMC + IRONMAN PARTNERSHIP

Writer: Brandon George
Art Director: Brian Stieler

Project Description
Ironman and the Marine Corps are natural partners—both organizations epitomize values of discipline, courage and dedication to excellence. When the Marines sponsored the Ironman 70.3 World Championship in Las Vegas, JWT was given the chance to create a branded fan sign for supporters to hold during the race.

Branded Fan Sign
&#60;img src="http://payload.cargocollective.com/1/2/93551/2238025/USMC_IM_FanSign1.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/2/93551/2238025/USMC_IM_FanSign1_o.jpg" data-mid="11200559"  border="0" align="left"/&#62;
Rather than develop a plain-old, expected sign, we modeled our idea off the ammo cans lifted by Marine recruits during PT (physical training). On race day, tens of thousands of fans could be seen lifting their customizable ammo can signs.</description>
		
		<excerpt>The Few. The Proud. The Marines.  Challenge: While running Cardinal &#38; Company, I worked almost exclusively with entrepreneurial brands and startup companies. That...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93551/2238025/prt_1326760566.jpg" />

	</item>
		
		
	<item>
		<title>TomTom</title>
				
		<link>http://writethegoodfight.com/TomTom</link>

		<comments>http://writethegoodfight.com/following/writethegoodfight.com/TomTom</comments>

		<pubDate>Fri, 08 Apr 2011 15:22:03 +0000</pubDate>

		<dc:creator>Brandon George's Portfolio—Writer, Entrepreneur, Life Enthusiast</dc:creator>
		
		<category><![CDATA[Print, Advertising]]></category>

		<guid isPermaLink="false">1284073</guid>

		<description>DriveDrive. SafeSafe.

Every GPS gives you directions. But can it help you drive safer? With hands free calling, text-to-speech navigation and improved lane guidance technology, TomTom knows how.

Objects in 	Fullscreen
 are closer than they appear.


Writer: Brandon George
Art Director: Will Lindberg


Print Ads — "DriveDrive. SafeSafe." (click image for more)
&#60;img src="http://payload.cargocollective.com/1/2/93551/1284073/TomTom_bridge.png" width="670" height="434" width_o="938" height_o="608" src_o="http://payload.cargocollective.com/1/2/93551/1284073/TomTom_bridge_o.png" data-mid="6220936"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284073/TomTom_lake.png" width="670" height="434" width_o="938" height_o="608" src_o="http://payload.cargocollective.com/1/2/93551/1284073/TomTom_lake_o.png" data-mid="6220937"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93551/1284073/TomTom_highway.png" width="670" height="433" width_o="940" height_o="608" src_o="http://payload.cargocollective.com/1/2/93551/1284073/TomTom_highway_o.png" data-mid="6220938"  border="0" align="left"/&#62;
</description>
		
		<excerpt>DriveDrive. SafeSafe.  Every GPS gives you directions. But can it help you drive safer? With hands free calling, text-to-speech navigation and improved lane...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93551/1284073/prt_1326760657.png" />

	</item>
		
	</channel>
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